About Us
At Incumental, we are committed to addressing the growing challenge of digital addictions by developing innovative, accessible, and deeply personalized recovery support tools.
Our App
The Incumental app offers structured support to help people change their relationship with technology—whether it’s gambling, pornography, gaming, social media, or screen overuse.
Grounded in behavioral science and real-world experience, the app includes guided audio sessions, progress tracking, and private reflection tools to support everyday recovery.Users can explore what drives their habits, learn new strategies to overcome urges, and build momentum at their own pace.Designed to be flexible and non-judgmental, Incumental helps people take small, meaningful steps toward long-term change.
Our CEO
Dr. Michael Zhang is a psychologist with over a decade of experience treating digital addictions, including gambling, pornography, and gaming.
Before co-founding Incumental, he worked as a clinician at the University of Sydney, supporting individuals facing the complex challenges of gambling and other behavioral addictions.He saw a consistent gap: therapy helped—but many people needed support between sessions. Others weren’t ready for therapy, but were still searching for a private, practical way to regain control.Incumental was created to meet those needs.
Our Values
@ 2025 Incumental, Inc. All rights reserved
