Incumental for Universities
Prevent gambling harm. Protect student wellbeing. Strengthen institutional integrity.
Overview
Incumental partners with universities to reduce gambling-related harm, support student-athletes, and strengthen campus-wide wellbeing through a private, evidence-informed digital platform.
Developed for prevention, early intervention, and self-regulation — not clinical treatment.
Built by behavioral-health clinicians and psychologists with expertise in digital-era addictions.
Designed to complement existing campus mental-health resources and reduce downstream strain.
Designed to complement existing campus mental-health resources and reduce downstream strain.
The Hidden Problem on Campus
Gambling-related challenges affect far more students than most universities realize:
The Evolving Campus Challenge
- Legal landscape: Sports betting is now legal in most U.S. states, with frictionless access through mobile apps.
- NCAA discussions: The NCAA is actively reviewing potential updates to sports wagering rules, heightening compliance and integrity concerns across athletics departments.
- Behavioral-health strain: Mental-health demand has risen 35–40% over five years, with increased anxiety, financial stress, and impulse-control issues among students.
- Digital-first expectations: Students expect immediate, private, on-demand support — yet gambling-specific tools remain absent from most wellbeing platforms.
- Institutional accountability: Universities are increasingly evaluated on wellbeing, retention, and risk-prevention metrics, increasing demand for proactive, scalable solutions.
- Digital-first expectations: Students expect immediate, private, on-demand support — yet gambling-specific tools remain absent from most wellbeing platforms.
- Institutional accountability: Universities are increasingly evaluated on wellbeing, retention, and risk-prevention metrics, increasing demand for proactive, scalable solutions.
Introducing Incumental
Incumental is a private, guided-support app that helps students manage gambling urges, interrupt betting cycles, and build long-term self-control — anonymously and directly from their phones.
Core Features

Instant urge-management tools

3-minute guided behavioral sessions

Personalized self-regulation support

24/7 access — stigma-free and private

Anonymous, aggregate
campus-level insights





